Friday, January 30, 2015

Understanding Why Google Spends Billions on Acquisitions

By Dave LeClair
Google has not been shy about spending billions of dollars to acquire companies in which it sees value. Whether its a hot app that’s making waves or a cell phone company that holds some incredibly valuable patents, Google is willing to take some risks.
But why did Google choose the companies it has purchased? What was the strategy? Which firms might Google have its eyes on next? Check out this fascinating infographic and you’ll get a look at just what Google was thinking with each one, and why it might choose to buy some other companies in the future.
If you were in charge of Google, which companies would you want? Hit the comments section below and let’s play CEO together!
Click To Enlarge
google-acquisitions

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