From the adverts that come through the post, one that surprised me was from one of the leading dailies; the NRC Handelsblad. It aims at young, well-educated (graduate) readers in the 20-39 age group, most of whom currently do not read a newspaper, or only read the free tabloids Metro and Spits.
The newspaper is intended for "the new generation of interested media-users who use news and information in a different way", according to NRC executive editor Folkert Jensma. The news is delivered in concise format, because it is assumed that the readers have already picked up the basics from other sources. For the same reason, some news items are not covered at all. Background, analysis and opinion are thus the main focus of the paper. It is "a newspaper for people who don't read paid newspapers." It costs one euro and ten cents, less than other paid newspapers. Regular readers can take a weekday subscription, or they can opt for a subscription for ofnrc•next on weekdays and the NRC Handelsblad on Saturday. (Wikipedia). New subscribers earn themselves an iPad. One can chose which one; a mini or iPad 4th generation!
|The NRC handelsblad newspaper|
|Advert in a folder promoting sofa sets with iPad|