Monday, December 5, 2016
What Does Color Say About Your Brand?
How Does Color Affect Branding?
Have you ever wondered what goes on behind the making of a brand or logo? One of the most important factors that companies and marketers consider while deciding on their brand is the color. Yes, color is such a powerful tool in designing a company’s brand name and logo. It can affect a brand in both positive and negative ways according to how you use it.
Colors have the power to influence customer’s emotions and perception towards a product or brand. Data shows that 73% of purchase decisions are made in-store, and color and aesthetics play a major role.
The perception of colors can also differ according to gender, age, personality, income and various other factors. So how do companies choose a brand color to cater to their target market segment? For the most part, firms decide on their colors based on what they want their brand to be perceived as.
In the infographic, you can take a look at various brands and their colors. You can read about the significance of each color and how colors have a major role to play in marketing. A study shows that buying behavior and attraction towards a product or brand depends a lot on the visual elements.
The infographic made by Market Inspector has taken six colors and analyzed them. You can read about why brands use the following colors: red, blue, yellow, green, orange, and neutral. Brands that use neutral color like black, gray, and white have a specific target group that they’re interested in. Food brands tend to go for bright colors like red or yellow as they are known to stimulate appetite. Read on to understand more about the role of color in branding.
Think about it: outside of the occasional greeting card, when is the last time you’ve written a significant piece of text strictly by hand?
Typing has its advantages, of course. It’s faster, easier, and generally more convenient. But writing by hand has plenty of benefits, too. For example, writing by hand has been linked to improved creativity, problem solving and critical thinking skills.
Further, writing by hand and reading are connected neurally, and better reading skills can lead to a boost in self-confidence.
In the US, cursive writing was excluded from Common Core curriculum standards in 2013, a move applauded by some. Yet when it comes to taking notes by hand in class, studies show it can help students understand various topics better.
While it likely will never return as the main form of written communication, handwriting is definitely making a comeback. Many have embraced its many benefits and are consciously working it into their daily routines. Electronics companies have taken note.
Before we get into some of our favorite hardware and software options for writing by hand, brush up on your penmanship with a few classic exercises in handwriting.
Get Started With These Free Tutorials
Peterson Directed Handwriting‘s Printable Worksheet (PDF)
If you haven’t used your cursive skills since grade school, a little refresher might help you out. Peterson Directed Handwriting offers this step-by-step tutorial to help you learn or re-learn your cursive lettering.
The PDF is quite large, so be forewarned before you print the entire thing. However, printing out chunks at a time and practicing your capital and lowercase cursive lettering is a great way to improve your handwriting in manageable time slots.
In addition to this free PDF, you can browse other free handwriting downloads in the website’s shop.
Download — Peterson Directed Handwriting Cursive Worksheet (Free)
This website offers beginner, intermediate, and advanced cursive practice sheets.
You can practice writing individual cursive letters, sentences, or entire paragraphs based on cursive text that is modeled for you. Even better, most of the sample text you’re asked to write discusses factual information about animals and geography, so you learn a little something as you write too.
Or, if re-writing sample text isn’t your thing, you can also download blank handwriting paper from the site for free.
Download — Printable Cursive Handwriting Tutorials (PDF)
Now that you’ve cleaned up your handwriting a bit, let’s take it to the next level!
Best Mobile Devices for Handwritten Notes
Microsoft Surface Studio
Among its many features, Microsoft’s Surface Studio allows you to use the screen as a canvas using the Surface Pen and Surface Dial. Its design is meant to mimic the feel of a pen or pencil, complete with the ability to erase.
With a starting price of $2,999, it certainly isn’t cheap, but it’s about as cutting-edge as anything on the market right now.
Lenovo Yoga Book
The Yoga Book from Lenovo is a two-in-one tablet that encourages owners to use the stylus to write notes or sketch by hand. The device doesn’t have a physical keyboard, but it does have a Halo keyboard that appears when you need it. The Android-powered device actually allows you to write in ink on paper with its Real Pen, and then digitizes your notes or drawings.
The technology here is impressive. The Real Pen detects more than 2,000 levels of pressure in an effort to make it feel as realistic as possible. The Yoga Book starts at $499.
Apple iPad Pro
One of the iPad Pro’s strengths, of course, is that if you tend to work in the Apple ecosystem, then this device will fit into your digital life seamlessly. The 9.7-inch iPad Pro starts at $599, while the 12.9-inch version starts at $799.
If you don’t want to shell out the cash for a fully loaded Surface or iPad Pro, the MateBook from Huawei is a solid option. Like the Yoga Book, Huawei’s MatePen has a sensor that detects more than 2,000 levels of sensitivity, giving it a strong pen-to-paper feel. While its $699.99 starting price may not seem like a “budget” option, you get a lot for your money, including a 12-inch screen and 128 GB of memory.
Once you have your device, you’ll want a solid selection of apps that can help you improve your handwriting. Here are five of the best.
Apps for Writing by Hand
The Paper app from FiftyThree has a strong enough reputation that it’s counted as an “essential” on Apple’s App Store. In fact, the original version for iPad won Apple’s App of the Year awards, and is now used by millions of iPad owners around the world.
The app is currently on version 3.6.4, which indicates FiftyThree’s attention to detail and commitment to keep it optimized for the latest devices and operating systems. And one of its best features? It’s free.
Download — Paper for iOS (Free)
While the app is free, there are some premium features that come at a price, such as the ability to add layers, a stencil add-on and a symmetry feature.
Download — Sketchable for Windows (Free with in-app purchases)
Google Handwriting Input (Android)
Make no mistake, that’s a deep roster of languages — and it recently added Corsican, Hawaiian, Kazakh, Luxembourgish, Samoan, Scottish Gaelic, Shona, Tajik, Uzbek, and Western Frisian. And for the fun side of writing text, it allows you to hand-draw your emoji.
Download — Google Handwriting Input for Android (Free)
INKredible (iOS and Android)
One of the coolest things about the INKredible handwriting app from WriteOn is its ability to swiftly turn your stylus into various types of writing utensils. Examples include fountain pen, ballpoint pen, wet brush, and calligraphy.
The app also has a relatively straightforward and easy-to-use interface. Furthermore, you can zoom in on your work when you need to for ultra-fine handwriting.
The Penultimate app is for iPad owners who like to write by hand, but would also like to include the search and sync features of Evernote. Like anything else in Evernote, whatever you write using Penultimate will be available on any other computer or mobile device you log into. It also utilizes Evernote’s powerful search capabilities.
Simply put, if you like both handwriting and Evernote, Penultimate is for you.
Download — Penultimate for iOS (Free)
Write or Type Whenever You Want
Are you looking for a way to incorporate handwriting into more of your day-to-day work? Or are you someone who prefers to type and text at every possible opportunity? No worries, even if you like to switch between the two, these apps and hardware options can make note-taking super convenient for any writing preference.
Will handwriting become part of your normal routine again? Tell us why or why not in the comments section below.
Method 1: Share Button
The easiest way to save iPhone voicemails is to open up the voicemail itself and tap the iOS share button. You can then save the voicemail to your iCloud Drive or email it to yourself.
If you have an online storage app on your phone like Dropbox, you can also save the file there. The voicemail is saved as an m4a file. This feature is only available to iPhone users running iOS 9 or later, and you can only save voicemails one at a time, so it can be a little tedious.
To see the process in action, watch the video below:
Method 2: Transfer With iTunes
If you don’t want to avoid the cloud altogether, you can transfer the files to your computer using iTunes, but that requires a two-step process.
First, tap the iOS share button and tap the Voice Memos icon. This will save the voicemail to the native iOS voice memos app.
Second, hook your phone up to your computer, open up iTunes, and sync your phone. If you haven’t used the Voice Memos app on your phone in the past, a new Voice Memos tab will appear under On My Device in iTunes and you should be able to find your voicemails listed there, and you can play them back directly in iTunes.
The physical files should be located inside your iTunes Music folder, inside a newly created folder called Voice Memos. If you want to, you can cut/copy those voicemails to anywhere on your computer.
To see this method in action, check out the video below:
Method 3: Third-Party Apps
If you’re not a fan of iTunes but still want an offline method to save voicemails to your computer, you can use a third-party app that allows you transfer files to and from your phone.
iMazing is one app worth the try. A single iMazing license is $39.95, a license for 2 computers is $49.95, and a family license for 5 computers is $69.95. While it’s pricey, iMazing does offer users a free trial so you can decide if it’s worth the money. (In the free trial, you will only be able to export one voicemail, but the trial version will definitely give you a sense of how the app works.)
The first time you use iMazing the app will take a while to back up your phone, but once that’s done, under the voicemail tab, you should see all of your voicemails on your phone. You can then select multiple voicemails at the same time and export them to a folder on your computer.
See how it works in the video below:
Do you know of any other methods to add to this list? Let us know in the comments.
By Dave Parrack
The good news is Apple will now recycle your old Apple Watch for you. The bad news is Apple will not pay you a dime for your old Apple Watch. You clearly don’t get to be one of the richest companies in the world without short-changing your most loyal customers.
Apple has added the Apple Watch to the Apple Renew program. This is Apple’s free recycling initiative which “lets you recycle any Apple device at any Apple Store and online,” with Apple promising to “make sure it’s recycled responsibly or given a chance to be used again”.
However, as first spotted by 9to5Mac, if you give Apple your Apple Watch you won’t receive anything in exchange. No cash, no gift card, probably not even a thank you. Because Apple is doing you a favor by taking that expensive wrist bling off your hands. Quite literally.
Your iPod Is Worth More Than an Apple Watch
Apple only released the Apple Watch in April 2015, which means even the oldest Apple Watches out in the wild are just 18 months old at the time of writing. And yet, at least as far as Apple is concerned, they’re now completely and utterly worthless.
We fully encourage our readers to do the right thing with their old, unwanted hardware. Because electronic waste is a growing problem. However, given Apple’s tight-fistedness on this occasion, we’d recommend either passing your old Apple Watch onto a friend or selling it to a stranger. Especially if you spent a small fortune as an early adopter.
Do you own an Apple Watch? What do you plan to do with it when you upgrade to a newer model? How do you feel about Apple’s unwillingness to offer even a perfunctory reward to people recycling their Apple Watch? Please let us know in the comments below!
There’s also a 13-inch model that doesn’t include a Touch Bar, and costs $300 less. If you’re not sure whether the added expense is worth it, or you simply want to add contextual controls to your regular old MacBook instead, you can download a free app to get the job done.
What Does the Touch Bar Do?
In short, it provides fast access to commonly-used controls and context-sensitive information based on what you’re currently doing. Use it to scroll through images or apply filters in Photos, access iOS-like text prediction in Mail, flick through open Safari tabs, and customize the feature with shortcuts you’ll use.
It’s worth keeping in mind that its usefulness is closely tied to the nature of the touch screen, hence the name. While it’s possible to emulate the Touch Bar on any Mac, you’ll be interacting with it using the mouse rather than your fingers. Remember this point if you’re evaluating the feature’s usefulness before making a purchase.
Add the Touch Bar to Any Mac
There are a few applications that accomplish this task, and they make it easy to try the feature out and capture screenshots or videos of the Touch Bar in action (handy for developers who haven’t got their hands on the new hardware yet).
Touché is an app from Red Sweater, a developer headed by former Apple software engineer Daniel Jalkut. It’s a response to the early Touch Bar “simulator” provided by Apple which allows developers to test out and prepare their software for use with the feature, without having to make a purchase themselves.
If you’re an everyday user who just wants to play around with the Touch Bar concept, a developer who wants an easy way to toggle the virtual Touch Bar off and on, or a designer who needs to share screenshots from the Touch Bar frequently, then I think you’re going to love Touché. — Daniel Jalkut
The app is as simple as possible to use. Simply download the archive from the project homepage, unzip and place the application file in your Applications folder and run it. You shouldn’t get a security warning but just in case you do head over to System Preferences > Security & Privacy and click Open Anyway next to the warning on the General tab.
Once the app is running, click on its name in the menu bar at the top of the screen and hit Preferences to set keyboard shortcuts which will allow you to hide and reveal the Touch Bar or take screenshots. Now experiment with a few apps to see what the new Touch Bar is all about.
Touch Bar Demo App is another option which provides similar functionality to Touché. It can be downloaded free of charge from the GitHub project page as a pre-compiled application or source code. The app also allows you to compile and side-load an iOS app on your iPad to try it like a real touch device (though it’s a bit of a hassle).
Getting it up and running is easy. Download the latest TouchBarServer.zip, unzip, place it in your Applications folder and run it. Bypass any security warnings about untrusted third party apps by hitting the Open Anyway button under System Preferences > Security & Privacy > General.
Once it’s up and running you can toggle the Touch Bar using the Fn keyboard shortcut. Use the app’s menu bar shortcut to Allow iOS Touch Bar Clients you intend to compile or sideload the app using the instructions below.
Simulate the Touch Bar on Your iPad
To really try out the Touch Bar in all its hands-on glory, you can use your iPad and Touch Bar Demo App to either compile from source or sideload a pre-compiled IPA file. The process can be a bit fiddly, which is what prompted Red Sweater to create Touché in the first place.
Compile From Source
Next open TouchBar.xcodeproj in Xcode from the source code you downloaded. Connect your iPad and select it under Device. Change the Bundle Identifier to something unique, and when you see “No matching provisioning profiles found” click Fix Issue and login with your Apple ID (the same one you use on your iPad). Finally click the “play” button to begin compiling and sideloading the app onto the device you’ve chosen.
To run the app, you may need to go to Settings > General > Profiles & Device Management on your iPad and tap Trust
under the Developer App section. With your iPad connected and TouchBarServer running, launch the app and try out the Touch Bar. Check out this Reddit guide to sideloading Xcode projects if you get stuck.
Sideload With Cydia Impactor
You can also sideload pre-compiled IPA (iOS application) files using a free app called Cydia Impactor. The drawback is that you’ll need to find an IPA you can use. You won’t need Xcode to use this, but you will need an Apple Developer account to sign the app locally.
Download Cydia Impactor and find an IPA for Touch Bar Demo App (like this one). Connect your iPad and run Impactor, sign in with your developer account then select your device. Drag the IPA you downloaded into the app and wait. The app will be signed and installed to your device.
Have You Tried the Touch Bar?
Have you tried the new MacBook Pro Touch Bar, either in person on a real laptop or using one of the methods above? Did you bother with the iPad app, or simply make do with your mouse? What do you think of the feature — is it worth the money or hype?
Let us know what you think of Apple’s latest MacBook enhancement in the comments below.