Sunday, October 12, 2014

HOW TO DESIGN AN EYE-CATCHING LOGO


Your business’ logo is often the first impression that potential customers get of your business, so it’s imperative that you get the design right!
You want your logo to be eye-catching, attractive and instantly recognizable. So how do you achieve this?
Here are our five top tips for designing a killer business logo.
Know your audience
Before you begin designing your logo it’s important to know your audience.  Think about who you are aiming your product at and what their interests are.  These details are important in deciding the tone and style that you’re going to take with your logo design.
Be unique
You want you logo to stand out from the crowd and be memorable so it’s important to create a design that is unique.  Try to design something that is completely different to what your competitors are doing.
Keep it simple
There’s nothing worse than a logo that is too busy.  Busy logos tend to be less memorable and less versatile.  It should be easy to recall what your logo looks like after just one quick glance, anything that is too detailed or complex tends to be quickly overlooked.
Make it timeless
Once you’ve designed your logo you’re going to be stuck with it for quite some time, so it’s important to design something that isn’t going to go out of fashion.  Aim for a modern yet timeless design.
Make it versatile
Your logo is going to get used in all sorts of places including your website, business cards, promotional clothing and merchandise… all over the place! Make sure that the logo you design is flexible and will look as good when printed small on a business card as it will when it’s blown up on a billboard.

2 comments:

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Nalin said...

Thanks a lot for the ton of tangible and attainable help! I have learned a lot about logo designing with the help of you.

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