This scarf is an absolute life-saver for many celebrities who are tired from brazen paparazzi. The thing about this scarf is that it makes it impossible to take the photos of a person who wears it. On the other hand, it is impossible not to notice the scarf which makes a great advertising for its inventor.
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Meet the man who designed it – a 28-year-old Saif Siddiqui. He called his invention the ISHU scarf. The name stands for privacy and silence, and is a play on the words “issue” and “shh.”
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Siddiqui is a former G.D. Goenka Public School student from New Delhi, who now runs his booming business shuttling between London and Amsterdam.
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The ISHU scarf is made of a special fabric (enhanced with thousands of nano-spherical crystals) that reflects light back into a camera, basically rendering all flash photography useless.
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The “anti-paparazzi” cloaking device also works with video cameras.
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The product has taken the celeb world by storm, with everyone from Hollywood actors to football superstars being spotted wearing the scarf in public.
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Siddiqui is launching ISHU phone cases in July, and hopes to get the product integrated in museums and private jets soon.
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He aims to bring the concept to India in a few months, and is hopeful that it will catch on in Bollywood as strongly as it has in the rest of the world.
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