We live in a multiscreen world. What’s a multiscreen world, you ask? Have you ever browsed Facebook or Twitter on your smartphone while watching television? Perhaps you’ve used a tablet and laptop at the same time? If so, you’re a multiscreen user.
Should it shock you that more than two in three people use their smartphones while watching TV? Maybe not, and if you’re one of those people, don’t forget tolook up.
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via Gryffin Media