The Role of Color in Branding

What Does Color Say About Your Brand?

How Does Color Affect Branding?

Have you ever wondered what goes on behind the making of a brand or logo? One of the most important factors that companies and marketers consider while deciding on their brand is the color. Yes, color is such a powerful tool in designing a company’s brand name and logo. It can affect a brand in both positive and negative ways according to how you use it.

Colors have the power to influence customer’s emotions and perception towards a product or brand. Data shows that 73% of purchase decisions are made in-store, and color and aesthetics play a major role.

The perception of colors can also differ according to gender, age, personality, income and various other factors. So how do companies choose a brand color to cater to their target market segment? For the most part, firms decide on their colors based on what they want their brand to be perceived as.

In the infographic, you can take a look at various brands and their colors. You can read about the significance of each color and how colors have a major role to play in marketing. A study shows that buying behavior and attraction towards a product or brand depends a lot on the visual elements.

The infographic made by Market Inspector has taken six colors and analyzed them. You can read about why brands use the following colors: red, blue, yellow, green, orange, and neutral. Brands that use neutral color like black, gray, and white have a specific target group that they’re interested in. Food brands tend to go for bright colors like red or yellow as they are known to stimulate appetite. Read on to understand more about the role of color in branding.