Every year around 6 million people attend the Oktoberfest and close to 7 million beers are consumed. With extreme numbers like these, Oktoberfest is more than just a carnival. It is a huge business involving thousands of labor and months of effort.
Oktoberfest has an impact of 1.2 billion dollars on Germany's economy. There are 524 businesses involved in making this fest a successful one. The infographic below, helps in seeing Oktoberfest in a business perspective. It summarizes information that is an outcome of thorough research, and is represented with facts and figures.
Take a look at the infographic below to understand the magnitude of the popular beer festival.