Ogilvy Action tied up with over 100 dhaba owners in the vicinity of Kumbh Mela and handed out more than 2.5 million chapattis stamped with the Lifebuoy message.
'Did you wash your hands with Lifebuoy?'
That was the message, in Hindi, stamped on over 2.5 million chapattis at the
Maha Kumbh Mela , the largest congregation of human beings on the planet.
The unusual advertising medium certainly had pilgrims taking notice.
That was the message, in Hindi, stamped on over 2.5 million chapattis at the
Maha Kumbh Mela , the largest congregation of human beings on the planet.
The unusual advertising medium certainly had pilgrims taking notice.
The campaign enabled Unilever, the company that makes the soap, to reach a large audience in a low-cost but effective manner.
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