A Professor at one of the IIM's ( INDIA )
was explaining marketing concepts to the Students:-1 You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" - That's Direct Marketing
2 You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says:
"He's very rich. Marry him ." - That's Advertising
3 You see a gorgeous girl at a party. You go up to her and get her
telephone number. The next day, you call and say:
"Hi, I'm very rich. Marry me ." - That's Telemarketing
4 You're at a party and see gorgeous girl. You get up and
straighten your tie,
you walk up to her and pour her a drink, you open the door (of
the car) for her, pick up her bag after she drops it, offer her ride and then say:
By the way, I'm rich. Will you marry me?" -That's Public Relations
5 You're at a party and see gorgeous girl. She walks up to you and
says:
You are very rich! Can you marry ! me?" - That's Brand Recognition
6 You see a gorgeous girl at a party. You go up to her and say:
I am very rich. Marry me!" She gives you a nice hard slap on your face .
- That's Customer Feedback
7 You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you to her
husband.
- That's demand and supply gap
8 You see a gorgeous girl at a party. You go up to her and before
you say anything, another person comes and tells her: "I'm rich. Will you
marry me?"
and she goes with him - That's competition eating into your
market share
9 You see a gorgeous girl at a party. You go up to her and before
you say:
"I'm rich, Marry me!" your wife arrives. - That's restriction
for entering new markets
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