Hey all! I'm back again with another blogging tips post. They seem to
have become a regular thing recently which you seem to love, so I think
I'll try and share at least one a week from now on. Todays post is all
about how to grow your blog with Twitter! I've always had a
love/hate relationship with Twitter, that was until earlier this year!
I started using it correctly and have definitely seen an improvement
in my stats and I now really love using it! In fact I may have to say
it's become my favourite social media platform (after Instagram of
course!).
There were so many things I was doing wrong on Twitter, one of them was
that I wasn't actually engaging with my followers! Sounds pretty silly right,
especially as it's a social media platform but I was only sharing my content
on there and wasn't actually engaging with people or getting involved in the conversation. Since I started implementing these tips around, I have seen an
increase in my followers (on average 500 new followers a month), around
10,000 profile visits, 1500 mentions and 200k tweet impressions.
Here are 8 things you can do to grow your blog with Twitter. They may not
all work immediately but give it time and I promise you if you weren't
already doing these then you will see an improvement in your stats in a
matter of weeks!
ENGAGE WITH YOUR FOLLOWERS
It's no secret that the more followers you have, the greater your influence.
Well for the most part anyway. However, you may have thousands of Twitter
followers but no engagement with your readers. If you're using Twitter for
your blog, it's not enough just to tweet your own posts. You need to take
the time to engage with what other people are saying. Spend 5-10 minutes
at a time to scroll through your feed a few times a day and favourite,
retweet and reply to comments or questions other people have asked.
By doing this you are not only engaging with other people but you're also
getting your own account seen, which will result in new followers and
potential new readers on your blog. You can start this right now, go on...
how about starting up a conversation with someone who you've not spoken
with before or in a long time.
USE IMAGES IN YOUR TWEETS
This is one of my absolute pet peeves of Twitter, I actually hate seeing
tweets to blog posts with no image! I honestly just scroll past them and
never click on the link, they're not inviting at all and definitely don't get
my interest. By having an image you're instantly drawing the reader in as
they're scrolling down their feed. What are you most likely to click on?
A tweet to a post with a few words or an image of some mouthwatering
chocolate sundae. It doesn't even take that much longer to add one in.
Trust me, you'll start seeing more results. I don't even retweet these posts
and only tend to retweet tweets with an image as that's whats caught my
eye whilst scrolling down my Twitter feed. Of course it's good to have a
varied and interesting feed so make sure you have a mix of text, link and
photo updates to offer your readers variety but for the blog posts you really
want to promote I'd recommend using an image.
USE RELEVANT HASHTAGS
Using hashtags (#blogger #blogtips #pblogger) in your Tweets allows your
posts to be seen by more potential readers should someone be searching for
that hashtag. Keep an eye on what's treading so you can jump in on the
bandwagon and join in with the conversation of hot topics when relevant,
sometimes Twitter chats end up trending so it's always good to get involved
with those when they do. Make sure you keep your hashtags relevant to the
post you are Tweeting about. If you're not sure which hashtags could be
relevant to your post check out Hashtagify which allows you to enter a
hashtag to discover which other hashtags may be popular to use. Also, keep
hashtags to a minimum 1-3 usually work well, too many can look spammy
and leaves you less room to write an engaging title for the tweet.
HAVE A TWITTER SCHEDULE
Having a Twitter schedule over the last few months has definitely seen a
huge impact in traffic to my blog and increase in new followers. This may
not be for everyone but if you like to plan ahead or have checklists then a
Twitter schedule may work for you.
I use Buffer to schedule my tweets however you can use your preferred
scheduling platform whether that be co-schedule, Hootsuite or something
else. Have set times your publish your tweets each day, when they will be
seen the most. Buffer has a great optimal timing tool where you can see
which times are best for posting throughout the day.
The best thing about scheduling your tweets is that it means you don't
have to be on your phone or laptop all day. I tend to schedule mine at
night before bed or first thing in the morning which leaves me with the
rest of the day to retweet and respond to mentions whilst I am on the
school run, eating lunch or waiting for dinner to be cooked.
I've put everything I do daily on Twitter into a little checklist for you.
You can download the checklist right here, or by clicking the image above,
print it off, or keep it on your desktop handy for when you need it.
RT OTHER POSTS
It's a good idea to mix your own content with that of others when you are
Tweeting on Twitter. After all sharing is caring! Try and divide up what you
Tweet with personal tweets, self-promotional tweets and re-tweeting other
people's content. By mixing things up you are keeping your profile
interesting and will gain more followers. You could also take part in a
Twitter RT thread on Facebook which are becoming more popular recently
or create a tribe and RT each others posts regularly.
Twitter allows you to pin a Tweet to your profile so that is one of the first
things people will see when they click on your profile. This can be extremely
useful when you are wanting to promote something such as a competition,
product, course or even just a blog post. To set it up you simply click on
the ellipsis icon (...) on the post you wish to pin to your profile page and
click "Pin" The above post has been pinned since around the 15th of this
month and from looking at the insights has had a total of 10,500
impressions so far along with 110 RT's and 78 clicks to the post itself.
Did you know that the font of Tweets which have received more
engagement will appear slightly larger than others? This is so your
best content is easier to find.
JOIN TWITTER CHATS
Twitter chats are not only a great way of finding new people to follow but
it also allows people to find you too! There are so many different Twitter
chats on the go these days, keep an eye out for these by using the search
option or if you already know of a few then join in! As everyone is required
to use the hashtag when tweeting other people taking part can then easily
find you. Whilst these chats are running without being spammy, Tweet a
couple of your posts and include a hashtag for example #ukbloggers,
#lbloggers or something relevant to your post or blog, it's a great way
for new readers to find your blog! Here's a great list of Twitter chats to
join in with.
FOLLOW NEW PEOPLE
Find people who share things that interest you and exist within your niche.
For example, if you're a beauty blogger, start following all your favourite
beauty bloggers, brands and PR outlets that work with beauty blogger or
are related in some way. This can also be applied for food, fashion,
parenting, lifestyle bloggers or what ever your niche may be. By following
people you will build up a great network of people who may take an
interest in your blog which is a great starting post for gaining new
readers or for working together in the future.
I hope this gives you some ideas on how you can grow your blog with
Twitter, especially if you weren't already doing some of any of these.
Don't forget to download the daily Twitter checklist to keep track of
your tasks. P.s You can take a look at your Twitter analytics here.
Do you have any other tips to share on how Twitter has helped you grow
your blog readership and traffic? Let me know in the comments!
Source: http://www.ohsoamelia.com/2015/09/8-ways-to-grow-your-blog-with-twitter.html
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