How to Raise Money for Charity Using Twitter

Social media have such great potential for marketing, raising awareness, and sharing information that it’s become a natural resource for fundraising as well. There have been a number of innovative approaches employed already for that very purpose. In fact, here’s a list of ten ways to raise money for charity using Twitter:

1. ChipIn – ChipIn is a widget that you can download which will automatically accept donations for your cause and send them to your connected PayPal account. All you need to do is embed it on your web page, and direct followers to it in your tweets to get the ball rolling.
2. Join groups and follow tweeters that would most likely share an interest in your cause, and invite them to contribute donations. In fact, you can multiply the effectiveness of a fundraising campaign by working together as a network.
3. Ask followers and/or volunteers to re-post your fundraising message as their status.
4. Create a hash tag that can be retweeted, and easily searched in order to spread the word about your charity; it will also help you to monitor the effectiveness of your networking efforts.
5. Use resources such as Twtvite to schedule tweetups with your followers and volunteers to work in tandem on raising funds across the network.
6. Use Twitter’s advanced search feature to help you identify and locate members who would fit your target market. Search for organizations and individuals who are tweeting about your cause, or would share interest in it.
7. Find an organization that will sponsor your hash tag, and link it to your blog.
8. Set up your fundraising drive around a specific goal, rather than just a general cause. This will will create more focused effort, and instill more of a challenge in your audience.
9. Set up a schedule of tweets and status updates using resources like HootSuite, or Threadsy.
10. Join Twitpay to set up an easy method for collecting your donations. You can create embeddable tweets with Twitpay which allows your tweets to be retweeted by visitors to your blog without having to leave your website.

Source: http://www.dslserviceproviders.org/blog/10-ways-to-raise-money-for-charity-using-twitter/.