Monitor Launches E-Paper

By ISMAIL MUSA LADU in Namuwongo, Uganda

Daily Monitor has officially launched an electronic version also known as e-paper, for its newspaper to expand its reach and offer more interaction to its readers.

The e-paper is a digital version of the Daily, Saturday and Sunday Monitor with the same ‘Look and Feel’ as its print editions.

The e-paper comes with in-built features that can allow readers to easily access information in a number of formats like RSS feeds, PDF and audio.
Articles search will now be possible with this revolutionary facility.

Speaking at the launch of the e-paper yesterday at  Monitor Publications Limited(MPL) offices, the Presidential Advisor on ICT, Ham Mulira described the initiative as “excellent”.

Dr Mulira who is also the former Minister of ICT said with the new digital format, the entire world will have unlimited access to Daily Monitor  news, an advantage he implored advertisers not let go in order to tap into global markets.

“Somebody in San Francisco will now be able to read articles about Uganda and possibly inform a friend who may pick interest to come and see our gorillas here, so this is very crucial (initiative),” Dr Mulira envisioned. According to Dr Mulira the         e-paper will increase mileage for advertisers because of its ability to expand on the reach of Daily Monitor.

The Managing Director- MPL, Tom Mshindi said the company’s values of accuracy and independence among others will be continuously upheld in order to live to Daily Monitor brand promise of ‘Truth Every Day’. He emphasised that the e-paper is easy to use since it allows that user to easily scroll through the newspaper and view a particular page or article.

Mr Allan Zaramba, Digital Sales Manager for MPL adds that the e-paper has ‘save and print’ capabilities for reference purposes.

The e-paper which is currently on free trial will in a few days require a minimal subscription fee of only Ug. Shs 10,000 per month to have unlimited access. The fee is payable by credit card online  or cash at the Monitor Advertising Centre at Crown House, Kampala Road. 

http://www.monitor.co.ug/artman/publish/news/Monitor_launches_e-paper_85174.shtml